Dallas Coffee

Dallas Coffee overlooking the White Rock lake, exists to serve both local families as well as seasonal lake and boating enthusiasts with fresh, affordable, and tasty sandwiches, salads, and coffee.

The Challenge

Being new to the market, they wanted to start strong but remain classic enough to attract the locals and families around the area. They weren't sure how to position their look and feel for their consumers so they reached out to me.

The Game Plan

I created the brand visual direction based on their customer profiles. We agreed to take on a bold, modern look with warm colors.

The Result

Their message became a central role throughout the design. I worked out the new colors, fonts, packaging design, etc. Everything was compiled in a guidebook and we also did ads and templates for social media posts.