Heslow Artisanal Chocolates

Heslow Artisanal Chocolates aims to source only the world's finest ingredients, refusing to compromise on the quality of work, using only the freshest, most natural produce to craft chocolates.

The Challenge

Arthur Heslow has created a new set of chocolates that represents the flavors of the seasons. Prior to launching them for the public, he needs a proper illustration packaging design that will represent his craft and attract his target customers.

The Game Plan

It was important to understand the ingredients he used and where he sourced them. This gave us a direction and a background as to how we can communicate to his customers using the illustrations.

The Result

The illustrations and packaging design were all finely-tuned, each not only representing the seasons but also gives a background of where the ingredients are sourced from. I made sure that the message behind each season is the central role throughout the illustration and design process.